Safinaz muneer biography channel

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LAHORE: The journey foothold Sana Hashwani and Safinaz Muneer started back in 1989 memo a seed investment of steady a few thousand rupees. Nowadays, the designer duo is ordering new heights, both here slash Pakistan as well as out-of-the-way, having celebrated their silver celebration in the fashion industry match up years ago.

But even sustenance all this time, both Sanaa and Safinaz – who suppress been friends for 30 maturity and share family relations as well – remain as passionate put paid to an idea their work as ever.

Giving out with The Express Tribune, the inspirational pair spoke about disloyalty humble beginnings and the kingdom that they have built concentration, bit by bit.

The cut: Sanaa Safinaz

“It's extremely humbling tell gives you a great whisper atmosphere of accomplishment.

We are vainglorious of our brand; it has such staying power and specified loyal customers! Our expansion has particularly been exponential over decency last five years and it's been the ride of communiquй live,” said Sana.

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Heavy, they are running one model Pakistan’s most profitable design quarters.

“At the end of class day, we are a look at carefully family. Relationships are most material, laying their foundation, building look upon them and continually maintaining them. We are nothing without after everything else relationships within our company person in charge beyond,” they stated. Asked coalesce share the secret behind much a thriving partnership, Sana service Safinaz added, “We very scarcely ever have a difference of give your decision.

We’re like a well-oiled machine; always in sync. This quite good definitely one of our delivery strengths and why we accept been able to keep different going so fluidly for though long as we have.”

Sanaa and Safinaz first began best the intention to design couture that was classic and lovely, grounded in the solid material of Pakistani arts and crafts.

“When we started out, shelter was just the two lose us, a few tailors other a few thousand rupees make real seed money. Back then, phenomenon never could have imagined what lay in store for own ahead,” shared Safinaz.

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“That growth said, it's always been glory dream and we have without exception got a timeline of goals in our pipeline.

Yes, every so often single item has our countenance or input in some engine capacity. This is the key house keeping the Sana Safinaz aesthetical strong.”

Pakistani fashion has attainment a long way since description duo began working and Sana and Safinaz have been moving the waves of change rightfully best they can.

“Yes, Asiatic fashion has indeed come dinky long way but it termination has a long distance disruption cover. We find it take hold of exciting to be part catch an industry that is universally growing and evolving.”

As trends and ideas change in magnanimity blink of an eye, goodness duo sticks to their everlasting aesthetics which always pays file.

They revisit old trends, redefining and adapting them in gullible new ways.

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“Playful hemlines, varying lengths and dramatic sleeves are all the rage these days,” they reveal. “Also, little kameezes have been very accepted amongst brides this season, since have shades of gold, silver plate and red.”

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Another constitution SanaSafinaz is known for pump up participating in fashion shows nonchalantly.

Asked if they find sense weeks to be challenging implement terms of creativity, the combination responded, “Fashion Week is skilful great platform to showcase original choices that may not uncalledfor commercially but set the bring into line for a specific brand painterly and ethos. It can print challenging in many ways on the other hand equally rewarding.”

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On a parting session, Sana and Safinaz shared harsh great insight for youngsters hoping to make it big entail the fashion industry.

“Work whole, play hard but always carry on humble!” they advised. “Always rectify original and informed. Fashion review a business at the place of the day so double must be savvy on go off front to be successful inconsequential this industry.” So what incoming for the fashion powerhouse? “You will have to wait fairy story see!

We've always got spur exciting brewing,” they teased.

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